Kids are hot right now. The children’s wear market is booming in Hong Kong with numerous stores opening including Ralph Lauren and hip brand Appaman. If that wasn’t enough we now have concept stores dedicated to children’s wear – these lifestyle-cum-fashion boutiques are similiar to fashion meccas such as Colette or Joyce, except that they carry goodies exclusively for tots. Mama Kid and Petit Bazaar are two of my favourites. Luxury brands have also caught onto the trend with names like Lanvin launching a children’s wear line in November. What’s cool is that designers are moving way from traditional frou frou styles to create modern and edgy looks for kids that match their equally fashion savvy parents.
Which brings me to A for Apple. This local brand was launched by my friend and stylist Denise Ho and fashion veteran Jeffrey Chau a few years ago. It’s all about edgy basics made form eco-friendly fabrics and organic cotton that are super fashion forward – think adorable biker jackets, jumpsuits and sailor tops. Recently the brand announced their latest project in collaboration with hip New York retailer Opening Ceremony. The line of summer weather essentials for girls and boys aged six-month-olds to six-year-olds features flared fleece coats, short sleeved dresses, blazers, oxford shirts, Victorian style blouses and mini skirts, all in vibrant prints (including polka dots and leopard!) and fun colours. The line is so cool, I wish they had an adult version!
The Opening Ceremony + A for Apple collection will be available next month at all Opening Ceremony stores and select retailers including I.T, 1 Hysan Avenue, Causeway Bay, Hong Kong.