The Vine

The Style Collective

Styles from Milin (left) and Vickteerut (right)

While Gough Street in Central used to be a destination purely for food and design lovers, its now turning into a fashion hub. A few weeks ago I paid a visit to The Collectives showroom/boutique which opened a few months ago. The store has an interesting premise – not only does it showcase and distribute brands from up and coming designers, but it also allows customers to shop themselves and buy off the rack. Apparently its the brainchild of a few ex-Lane Crawford buyers and other industry players who wanted to bring something new to the local scene.

The space itself covers two floors and reminds me of an industrial New York city loft (what’s not to love?) Upstairs you’ll find a range of contemporary brands, which change regularly. Currently on the racks is British brand Wondaland which has a Notting Hill/Portabello Road vibe with its vintage inspired prints, silk blouses and embellished dresses. There are also some interesting labels from Thailand including Vickteerut which features edgy, structured dresses and separates in a mainly black and white by Central Saint Martin’s graduate Teerut Wongwatanasin. Milin meanwhile features feminine yet modern pleated summer dresses in pretty watercolours. While sizes are limited on the racks, special orders and custom designs are available on request.  

While you are there don’t forget to check out the huge changing room downstairs which is designed as a walk-in wardrobe complete with accessories such as jewellery and shoes to accessorize your clothes with. Beauty addicts can also sample natural skincare from brands such as Erb – if you ask nicely, the girls will give you a sample to try at home.

The Collectives is at 45 Gough Street , Central, Hong Kong, tel: +852 25432808,

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