The Vine

A minute with…Stuart Vevers, Creative Director of Loewe

  

Made-to-order bags by Loewe (above)  

Later today, Stuart Vevers of Loewe will be hosting his first fashion show in Asia in Hong Kong. I first met Vevers years ago after he was plucked as a young accessories designer from Mulberry to revamp the storied Spanish fashion house.  

Since then I have followed his work, admiring the new spirit he has injected into a house that was more famous for its leather than anything else. While leather still remains a key focus (and is now a lot sexier), his provocative and refined take on the house’s classic look has made Loewe a label to watch. And of course there are the beautifully crafted accessories, each one injected with a fun fashion twist.  

Tonight Vevers will host a fashion show to showcase the latest spring/summer 2012 collection, just two weeks after it debuted at Paris Fashion Week. Also on view will be the Leather Icons collection, an exhibition of Vever’s greatest hits including the iconic Amazona bag and a demonstration by  one of the artisans specially flown in from Spain. Fashionistas can also order from the exclusive Made to Order clothing and accessories collection, with delivery in Spring.  

We chatted with Vevers briefly to see what he has planned for tonight and next season…  

What inspired the SS12 collection?  

The bold colour ways and prints are inspired by architecture – in fact prints inspired by the Spanish culture are becoming part of the language in our clothing collection next to leather. It remains a very focused message,  very much about the Loewe woman we have been building. It’s a pulled together, refined and noble attitude balanced with new techniques for the season that push leather craft forward, laser cut perforations and leather stitched over chiffon.  A group of unlined reversible pieces are my favourite because they are constructed with an innovative new technique and really show off the skills of the house.  

You have been at Loewe now for 3.5 years. What has been your vision for the brand and have you achieved it?

I have focused on what I think Loewe does best and aimed to make it relevant for today, especially the leather heritage and the Spanish roots.  Making the Amazona bag internationally famous was one of the first objectives I gave myself, so I re-designed the style and it has since been carried by some of my favourite women in the world, which makes me very happy. I like the combination of the house’s heritage and DNA with a progressive, bold approach.  

You have done several projects to make the brand more modern such as the Flamenco bags and a collaboration with Katie Hillier. Any more exciting products coming up?   

I think collaborations are great, I think its good to get a fresh eye in and try new things. We are working on another collaboration right now with a Spanish artist for our silk collection, after the successful silk collaborations with Carlos Macía and José Hernández.  

What is Loewe’s new must-have handbag and why?   

We presented a new style called the Granada as part of our seasonal collection and it has been really well received.  It’s a soft shoulder bag with hand crafted details.  Sometimes a piece just gives you a good feeling.  

What’s the best and worst part of your job?   

Working with talented and exciting people, visiting new countries and doing what I love.  At Loewe I really enjoy working with such experienced masters of leather to find the best of the best skins, as well as an amazing archive.  The worst is that my commitment to my work sometimes means I don’t get to see my family and friends as much as I’d like to.  

Visit the store at The Landmark, Central, Hong Kong, tel: +852 2522 0996, www.loewe.com  

  

Looks from Loewe Spring/Summer 2012  

 

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