The new Linda Farrow Gallery in Hong Kong (above)
While many people outside of fashion circles may not recognise the name Linda Farrow, you soon will. Farrow was one of the first designers to “fashionize” sunglasses back in the 1970s, and was known for collaborating with designers like Christian Dior and Yves Saint Laurent on “luxury” eyewear (she also created Yoko Ono’s iconic wraparoud shades in the 70s)
The brand was revived in 2003 when Farrow’s son, Simon Jablon, discovered her archives featuring over 2,000 styles.
“It was quite organic with no real business plan. Simon’s parents have a warehouse in central London and he had to clean it out to turn it into residential property. Instead he found his mothers archive. Simon and I were a couple at the time, and decided to launch Linda Farrow Vintage,” says his partner, Tracy Sedino.
The couple began selling this unique back catalogue to exclusive retailers worldwide and the Linda Farrow Vintage brand was reborn. According to Simon, the mission was to “create timeless pieces based on my mother’s archive and new technology.” Today it’s considered the “Haute Couture” of eyewear and has gained a cult following with celebrities like Kate Moss, Madonna and Lady Gaga.
Select styles from Linda Farrow Luxe (above)
While the line was previously available at select boutiques like JOYCE, the brand has just opened its first Linda Farrow Gallery store in Asia Pacific in Hong Kong. Inside you will find their most popular line, Linda Farrow Luxe, which features styles that blend past and future made from titanium coated in 24K gold and exotic skins like python. Also popular are its collaborations with fashion designers including Dries Van Noten, Raf Simons, Alexander Wang, The Row, Agent Provocateur and Matthew Williamson. Today their must-have styles include oversized cat eyes and circular sunglasses which are perfect for this summer’s retro look.
For a bit of fun, be sure to check out The Projects line, where designers are invited to go wild and create one-of-kind styles that show off their creativity. Many of the results border on quirky, but are awesome to look at.
Linda Farrow Gallery is at Shop 2409, Gateway Arcade, Harbour City, Tsim Sha Tsui, Hong Kong. www.lindafarrow.com