The new Sandro boutique at IFC Mall, Hong Kong
So the French are officially taking over Hong Kong’s high street. After seeing brands like American Vintage and Maje open during the past few months, the latest to land on local shores is none other than Sandro. It’s actually my favourite of them all because the designs are that much more edgy when compared to the rest.
Inside the Sandro store
What many people don’t know is that even though Maje and Sandro are competitors, their owners are actually sisters. Evelyn Chetrite, the eldest of the two, opened Sandro in 1984 while Judith Milgrom followed with Maje in 1998.
Sandro IFC Mall
Sandro’s success definitely comes down not only to their consistent good quality but their chic designs which are often punctuated with off-beat details and an unusual mix of fabrics. The autumn collection for example is inspired by 1990s Manhattan working girls with minimalist yet urban styles (think leather trimmed blazers, fur jackets and vests with rock ‘n’ roll zippers).
Sandro autumn/winter 2012 collection
To celebrate the new store at IFC, Sandro has brought over a Studio Harcourt photo booth so that fashionistas can capture their must-have outfits on film (HK$100 per picture or free with purchase). A household name in Paris, Studio Harcourt is known for its distinctive black and white photography that has captured famous faces including Fan Bing Bing, Brigitte Bardot, Marion Cotillard and Karl Lagerfeld. The final product is very Hollywood – in fact, it’s almost worth visiting the store just to get your picture taken!
Sandro is at Shop 3082A, Podium Level 3, IFC Mall, Central, Hong Kong, tel: +852 2234 7851, www.sandro.com