The Great Coverup: Coats for a Cause

overcoats, oba, style, fashion, trends

The Anne Frank (left) and Teresa (right) from oba’s Prepared & Embraced collection

While there are many beautiful coats out there this season, I thought it would be nice to dedicate a post to a brand that was founded on our doorstep (or to be more specific, Shanghai). The brainchild of fashion industry vet and Hong Kong girl Joanna Lim, oba (which is Korean slang for the word overcoat) is dedicated to making unique outerwear. The collection of limited edition coats is both design driven yet practical with cool details such as silk linings, printed piping, contrast colours and reversible functionality.

This season, Joanna has been inspired by the end of the world (according to the Mayan calendar the world will end on December 21 2012) and has created a special collection called, Prepared & Embraced, to benefit charity. A collaboration with designer Kendra Wan, founder of Shanghai agency dra wn, it features eight styles inspired by iconic women of our century. Highlights include the wool Louise Bourgeois featuring an intricate hand sewn woven lining and the Frida Kahlo with painted trims. If you want something functional try the Soong Sisters, a three-in-one detachable wool herringbone style. More classic is the Anne Frank (in oversized wool) and the double-sided Susan Sontag with removable pockets.

The collection will be exhibited in Hong Kong tomorrow (November 16) and Shanghai (November 23).  Many of the styles are available in limited quantities of five to eight pieces and average around HK$5,800 in price. Part of the proceeds from all sales will be donated to women’s charity Eden’s Ministry, so you can shop with a conscience.

The next day (November 17) oba will be hosting another trunk show showcasing their regular collection which features every cover up imaginable from trenches to duffle coats.

overcoats, oba, charity, coverups, style, trends

Styles from oba’s current collection: the Victorian trench, the retro Twiggy and Box-Trot 

Prepared and Embraced will be exhibited on November 16 at Kumquat Gallery at 75A Hollywood Road, Central, Hong Kong; and on November 23 at Absoluter 25 Tai Yuan LuNo. 4, Shanghai. Oba’s trunk show will be held on November 17 from 2-4pm at Room 2901, Convention Centre Apartments, 1 Harbour Road, Wanchai.


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