Hong Kong has had a bad rap over the years for being more of a commercial centre than a creative one. But things are changing fast, especially in the fashion realm, as a host of cool homegrown brands have started to sprout up.
The latest on our radar is men’s wear brand Iter Hominis (Iter means journey in Latin), which recently opened their first boutique in Hong Kong. Founded by two Italians, the brand is aimed at urban males who love to travel so expect modern designs that are comfortable and easy-to-wear (and don’t wrinkle in your suitcase!) Like Hong Kong, the brand has a dual identity and fuses the best of the West (in the form of Italian tailoring and craftsmanship) with East (Japanese style, details and fabrics). The result is an edgy yet classic wardrobe with plenty of tailoring injected with a contemporary street vibe.
The current collection is all about understated pieces made using Italian and Japanese fabrics. Milan meets Tokyo in products such as Herringbone or checked wool blazers and shirts in sprayed or destroyed denim. Everyday pieces include street-inspired Japanese twill cotton trousers, Italian cotton tees, lightweight Merino wool cardigans and reversible knits which can be mix and matched with your current wardrobe to create a funky or elegant look. A small selection of accessories are also available including knit hats, distressed leather briefcases and cable belts.
Visit the boutique at 242 Hollywood Road, Sheung Wan, Hong Kong, +852 2858 2003. www.iter-hominis.com