D'Lust

Plukka.com: A Jewellery Revolution

Plukka, ecommerce, online, jewellery, jewelry, Joanne Ooi, Plukka.com, social shopping, group-buying, start up

Plukka favourites (from top left clockwise): Ceara earrings, Bullet ring, Emerald Tiberius earrings and  Pitti bangle

Those of you who love jewellery will definitely recognise Plukka.com. This online jewellery brand and ecommerce site isn’t new, but it continues to grab headlines and pop up all over the internet.  Last week they held a trunk show to launch their international store, so I decided to check it out.

Plukka, ecommerce, online, jewellery, jewelry, Joanne Ooi, Plukka.com, social shopping, group-buying, start up

Glamourai ring (above)

Plukka is headquartered in Hong Kong and is the brainchild of the extremely talented and ambitious Joanne Ooi (also the former creative director at Shanghai Tang). The site offers a wide selection of fine jewellery designed by an in-house team made from 18k gold, diamonds and other precious materials. What makes its different, however, is how it works. Plukka uses a group buying model so that the more people that want to buy an item, the lower the price becomes. Once a minimum is reached, the item goes into production and your bling arrives in one to four weeks. Prices are usually 70-90 per cent off retail and range between US$190 to US$6,000.

While the concept is fun and innovative, my concern was the quality. I am all up for shopping online but when it comes to fine jewellery I always like to see what I am getting in person, hence my visit to the trunk show.

Plukka, ecommerce, online, jewellery, jewelry, Joanne Ooi, Plukka.com, social shopping, group-buying, start up

Selection of rings

To say I was impressed was an understatement. The selection of designs they offer are mind blowing with styles running the gamut from classic to edgy (they add around 150 products each month). There is something for everyone from sliced diamond bracelets to rose cut diamond hoops and funky bullet rings made from gold.

Favourites include the very chic Glamourai ring featuring two diamond bands connected by a thin chain. The Razor Mittens range features pyramid bangles studded with black spinels while the Fausto earrings remind me of vintage Art Deco pieces I often see in Paris. Everything is custom made in limited quantities – what more could a girl want? I’m sold.

Plukka offers free shipping to the US and Hong Kong. Check it out at www.plukka.com

One Response to Plukka.com: A Jewellery Revolution

  1. Shirley says:

    Dear The D’ Vine – We have just launched http://www.giftwell.hk.We are Hong Kong’s first online gift card company dedicated to the best, local businesses (boutiques, restaurants for example). We are targeting the premier, local business that add to the character and vibrant mix of our city as alternatives to the global big chains. Our partners include Vein in the Star Street area in Hong Kong which you have written about before as well as the likes of Kapok, Rue Madame, Vero. We have just signed up The Press Room and The Pawn. Gftwell was established with the desire to introduce gift cards – what we’ve always viewed as the “best gift” – to Hong Kong and to spread the gift of good taste. We hope to take the headaches out of gift-giving and make it fun once again. Please take a look at our site, we would love it if you’d consider writing about us! Best, Shirley

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