D'Men

Black Fleece Opens in Hong Kong

Black Fleece, Brooks Brothers, Thom Browne, Men’s Fashion, Style, Men’s Wear, Hong Kong, China, Stores, New York

The new Black Fleece store in Hong Kong

The past few decades have seen several designers influence the way modern men dress from the street-inspired urban designs of Raf Simons to Hedi Slimane’s skinny silhouette that has spurned a fashion phenomenon that has lasted well beyond his years at Dior Homme.

Perhaps the most relevant designer working in men’s wear today however is no other than New York based Thom Browne. You’ll know his signature look as soon as you’ve seen it – a perfectly modern ensemble of shrunken suit jacket and cropped trousers, finished with classic lace up shoes.

Black Fleece, Brooks Brothers, Thom Browne, Men’s Fashion, Style, Men’s Wear, Hong Kong, China, Stores, New York

The Black Fleece Spring/Summer 2013 collection

While Browne is best known for his own collections, in 2007 he shocked fans when he joined forces with staid American label Brooks Brothers. The result is an entirely new line called Black Fleece, which is best described as a more fashion forward take on classic American style. Since then Browne has continued to inject a cool spirit into the label, putting it back on the fashion map and into wardrobes of men around the world.

While the high-end collection was previously only available at select Brooks Brothers stores, the brand recently opened its first freestanding store in South East Asia in Hong Kong. Located on the very hip Wyndham Street, the boutique is kitted out New York style with exposed brick walls, chandeliers and black- lacquered antique-style furniture.

Black Fleece, Brooks Brothers, Thom Browne, Men’s Fashion, Style, Men’s Wear, Hong Kong, China, Stores, New York

The Black Fleece Spring/Summer 2013 collection

Of course what people really want are the clothes. I paid a visit yesterday and the spring/summer collection has the perfect balance of cool and casual with American preppiness. The printed separates are not for the faint hearted with bamboo patterns and palm fronds, and plenty of colourful madras for a kitschy yet retro Miami look. Of course the suiting is exemplary – it’s Browne’s forte after all – with favourites including the blue and white striped seersucker jacket and the more classic Tuxedo inspired black jacket with white piping. I would wear it if I could!

Interestingly there is also a limited selection of women’s wear but honestly it’s all about the men’s. This is Thom Browne after all!

Black Fleece by Brooks Brothers is at G/F, 18 Wyndham Street, Central, Hong Kong, tel: +852 2378 3800. www.brooksbrothers.com

 

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