D'Lust

Brand to Know: Altewai Saome

Altewai Soame, Brand to Know, Scandinavian design, Stockholm, Sweden, fashion, Style, Vein, Hong Kong, China, Lee Gardens 2

Altewai Saome spring/summer 2013 collection

Everyone knows that Hong Kong is a shopper’s paradise but recently I’ve found that shopping here has become so predictable and boring. Because of that I am always on the lookout for cool boutiques that sell under-the-radar brands you can’t find elsewhere.

If you are a regular reader of this blog then you will already known about Vein, one of my favourite local boutiques that stocks a curated selection from Scandinavia’s best designers. Originally located on Star Street, they just moved to a bigger premises in Lee Gardens Two which concentrates on more fashion forward pieces with a luxurious edge. The new store is also much bigger allowing owner Melinda Wong to showcase more brands than ever before.

Altewai Soame, Brand to Know, Scandinavian design, Stockholm, Sweden, fashion, Style, Vein, Hong Kong, China, Lee Gardens 2.

The designers behind Altewai Saome 

Which brings me to my latest obsession, Altewai Saome. Originally from Malmo, Sweden, this edgy yet luxe brand was was founded in 2009 by designers Natalia Altewai and Randa Saome and has been available at Vein since last season.

While the silhouettes are sporty and futuristic what really caught my eye were the fabrics and details. The combination of high tech materials and rounded shapes bring to mind Balenciaga, with a touch of Marni thanks to the embellishments. The duo are known for fusing and contrasting several fabrics in one piece adding a cool edge to their otherwise minimalist shapes.

The spring/summer collection is probably one of their strongest yet with layered looks including rounded women’s jackets and dresses, brought to life with geometric panels and colour blocking in shades of grey, pink, black and white. I tried on one of the tops decorated with silver eyelets and not only did it look edgy but it was super comfortable to wear as well.

According to Melinda, Altewai Saome hopes to bring together elements of minimalistic Scandinavian design with quality craftsmanship from other parts of Europe, especially Italy where the designers previously worked.

Altewai Soame, Brand to Know, Scandinavian design, Stockholm, Sweden, fashion, Style, Vein, Hong Kong, China, Lee Gardens 2.

Altewai Saome spring/summer 2013

It looks like she’s onto something since the duo’s fresh style has already garnered them several awards including the Elle Award for Best Newcomer in 2012. Go and check it out – you won’t be disappointed.

Vein is at Shop 121 Lee Gardens Two, 28 Yun Ping Road, Causeway Bay, Hong Kong (tel: +851 2528 4988). www.altewaisaome.com

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