Designer collaborations are a dime a dozen, but when I heard about the partnership between Spanish luxury brand Loewe and the usually low-key Junya Watanabe I was intrigued.
While many people have drawn comparisons to the Hermes x Comme des Garcons project – Loewe, like Hermes, is one of the finest leather houses in the world while Junya Watanabe’s label is under the Comme des Garcons umbrella – it’s actually more interesting because it includes both men’s and women’s clothing and accessories.
The union of course is all about timing – the Japanese and Spanish governments have declared 2013-14 the Year of Spain while Loewe is also celebrating its 40th anniversary in Japan. To launch the collection, the brand held a fashion show in Tokyo last month, which was a collaborative effort between Junya and Loewe creative director Stuart Vevers (who by the way, designed the bags for Junya’s autumn/winter 2013 Paris show).
Models took to the catwalk in dramatic wigs (Junya style) wearing jackets, skirts and jeans made from denim and buttery soft leather, punctuated with Loewe’s luxe shearling coats and Junya’s signature tartan and polka dots.
What everyone was talking about though were the bags. The iconic Amazona is updated in four variations from the punk-inspired patchwork denim style to the all leather version (below) which I am hankering after! There are also a series of pouches, purses and a tote.
We’re hoping this marriage lasts…
The Loewe x Junya Watanabe collection is available in stores from September 1, 2013. It’s available for pre-order online now.