It’s Dior month here in Hong Kong! In addition to reopening two of its flagship boutiques in the city, the brand also unveiled its highly anticipated travelling exhibition, Lady Dior As Seen By, which features over 100 artworks by renowned artists from all over the world.
While this is not the first time Dior (or a brand) has collaborated with artists, it’s one of the few fashion exhibitions that are actually open to the public. Located at Pier 4 in Central which overlooks the city’s iconic harbour, the exhibition is housed in a larger than life Lady Dior bag which was specially constructed for the event.
For the project, Dior asked over 100 artists to reinterpret their iconic Lady Dior bag, which was created in 1995 and rose to style fame thanks to its biggest fan, Diana, Princess of Wales. Its cannage pattern and dangling letters have been re-envisaged by numerous artists covering all mediums from photography and film to sculpture.
Participants range from emerging talents to iconic names including Bruce Weber, Peter Lindberg , Craig McDean and Chinese photographer Chen Man. The results are intriguing and include a deconstructed Dior bag made from acrylic cubes to another made entirely from brick powder. Photographer Mikael Jannson has photographed rockstar Iggy Pop in a Dior dress, carrying the handbag.
For the Hong Kong exhibition, Dior courted an additional five to six local artists including photographer Wing Shya whose image depicts a woman tied down to a chair, grabbing onto her Dior bag. Local artist Kum Chi Keung. who is inspired by traditional birdcage-making. has crafted a Lady Dior bird-sculpture from bamboo that looks like it’s about to take flight.
In addition to the artwork, there is a cool multimedia room where you can view several specially made films staring Dior fan and French actress Marion Cotillard. Also be sure to check out the interactive video installation where you can customise your own Lady Dior bag. You can even take a picture with it and email it to yourself as a keepsake.
It’s also worth popping by the revamped Landmark boutique which was designed by Peter Marino (what brand doesn’t he work for?) The design is quintessentially Dior and combines the brand’s heritage (think grey walls a la Avenue Montaigne) with a space that’s also modern and contemporary.
Lady Dior As Seen By is open until September 23 at Pier 4, Central, Hong Kong (Admission is free) www.dior.com