I hate fashion cliches and one of my pet peeves is when designers try to incorporate Chinese elements into their designs to “appeal” to the mainland market. A lot of the time the connection seems forced and the results can be disastrous. But there are times when designers get it right, which is the case for the G.O.D x Tangram collection which launched this week.
Of course it helps that Tangram founders, Paola Sinisterra and Ignacio Garcia are based in Hong Kong and have been fans of retailer G.O.D (Goods of Desire) for a while. While G.O.D is better known as a design store, their selection of quirky slogan T-shirts have become popular with locals and visitors alike. This new collection however combines G.O.D’s tongue-in-cheek Chinese style with Tangram’s versatile and effortless pieces, making it perfect for fashionistas and G.O.D fans.
Consisting of 23 styles, the collection is part feminine, part tomboyish. Many of the looks have a whiff off retro glamour although the final result is modern and chic. The designers researched traditional Chinese patternmaking and details and you can see this in pieces such as silk Chinese shirt dress, woven wrap jacket and modern cheongsam which comes in a funky check print or in graphic colour blocks. More contemporary are the sack dress and windowback dress, which features a geometric cut-out pattern at the back that brings to mind the window frames found in old Chinese villages. Each style has a natural ease to, and all the fabrics are natural including silk and jersey. Needless to say we are looking forward to the next instalment!