Everyone has been saying that the demand for Haute Couture in the West has slowed down, but in Asia the market only seems to be growing. To prove it Chanel brought it’s entire spring/summer 2014 collection to Hong Kong a few weeks ago while Dior hosted its first ever couture show in the city last night.
The event was significant on many levels – for the past two years Dior has been showing its couture collections in Shanghai, but this was the first time that Hong Kong made the cut. Considering that the city is the place where the mainland Chinese get their style cues, it seemed appropriate.
The maison cosntructed a venue from scratch for the event, which was held at the West Kowloon Heliport. Inside guests were greeted with a digital backdrop displaying images and videos, providing us abehind-the-scenes glimpse of the action that takes place at the hallowed couture ateliers in Paris. When the show eventually started the backdrop fell to reveal a million dollar view of the Hong Kong harbour and its iconic skyscrapers, two of them covered in flashing lights forming the brand’s iconic Cannage pattern.
The clothes were themselves were super light and designed for the modern customer who wants luxury without forgoing comfort and ease (many of the dresses were paired with trainers embrodiered with flowers). The silhouettes were all about movement – swinging A-line dresses came with tiered skirts and were worn off the shoulder for an air of nonchalance. There were also sack dresses and strapless cocktail dresses with billowing capes at the back.
Instead of heavy embrodieries designer Raf Simons played with cut-outs – the signature bar jacket came with tiny slashes for a cool look . One evening gown looked like it was covered in polka dots but the effect was achieved using overlays and laser cut-outs. On other dresses the holes revealed intricate floral beading underneath.
The one look that really caught my attention was a simple black jumpsuit with a twisted portrait style collar that was to timeless and modern at the same time. If this is the future of couture, then bring it on!