The Vine

Great Danes: By Malene Birger Opens First Boutique in Asia

Great Danes, By Malene Birger, Asia, Store, Boutique, Denmark, Danish, Fashion, Malene Birger, Scandinavia, Hong Kong

By Malene Birger boutique in Causeway Bay

While the Swedes are known for their androgynous style, the Danish have a different look altogether. I discovered this on my recent visit to Copenhagen where I visited one of Denmark’s most popular fashion brands and a personal favourite, By Malene Birger.

By Malene Birger, which opened its first store in Asia in Causeway Bay last week, is more understated than its contemporaries but its sophisticated silhouettes and edgy details have made it a sellout around the world and on websites like Netaporter and My Wardrobe.

The brand is not exactly new – it was launched over 10 years ago by the country’s fashion queen, award winning designer Malene Birger, who also co-founded popular label Day Birger et Mikkelson.  Although she is no longer at the helm, the brand has continued to grow  globally and is finally landing in Asia.

Great Danes, By Malene Birger, Asia, Store, Boutique, Denmark, Danish, Fashion, Malene Birger, Scandinavia, Hong Kong

By Malene Birger Fall Collection

The hallmarks of the brand may be its clean lines, sharp tailoring and bold details, but what really makes it resonate with women everywhere is the fact that the pieces are so easy-to-wear while still looking modern and relevant.  Every season, timeless styles are updated with handcrafted details or incredible fabrics. It’s all about impeccable quality and elegant silhouettes with a fashion edge. It’s also reasonably priced allowing you to update your wardrobes time and time again.

Naturally the fall collection, currently on the rails, is testament to this. There are countless of must-have pieces like the marble printed wool top and skirt which definitely make a statement. Other highlights include open front style jackets and cardigans and leopard and geometric pattern jacquard knits. I’m also a fan of their signature embellished pieces like the bomber jacket decorated with sequins and stones.

While the brand is known for its clothing, the accessories are also worth checking out. This season sees the debut of their first jewellery collection featuring clean and chic sculptural pieces including chokers, bracelets, cuffs and double finger rings. There’s also a collection of bags made from canvas printed with the brand’s signature Arabian flower motif and a small selection of shoes.

Great Danes, By Malene Birger, Asia, Store, Boutique, Denmark, Danish, Fashion, Malene Birger, Scandinavia, Hong Kong

Pieces from the new jewellery collection

By Malene Birger is at Shop 303, Lee Gardens One, 33 Hysan Avenue, Causeway Bay,Hong Kong, tel: 2877 3288, www.bymalenebirger.com.

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