Flora by Kris Knight Pop-Up Store
Most people may associate Italian brand Gucci with its signature horsebit logo, but I have always been drawn to its bold and colourful Flora print which dates back to 1966. Commissioned by one of the founder’s sons, Rodolfo Gucci as a gift for Princess Grace, the print was designed by the Italian artist Vittorio Accornero. Over the next five decades it has continued to reappear on an assortment of Gucci products from handbags to wallets, making it a true fashion classic.
This year Gucci decided to update the Flora with a 21st century twist with the help of Canadian painter Kris Knight. It seems fitting that Gucci asked him to work with the Flora seeing that this is the first time the brand has joined forces with an artist since Vittorio, making it an even more meaningful collaboration.
The new print still features various flora and fauna, but Knight’s version is definitely more provocative and edgy. Instead of sweet and feminine flowers he has chosen night blooms which are set against a stylish colour palette of black and pastel blue and yellow, giving the classic print a more fashion forward look and feel.
While the capsule collection was first unveiled at the Cruise 2015 presentation a few months ago, it is now available worldwide at select Gucci stores. In Hong Kong however the brand has opened the only Flora by Kris Knight pop-up boutique, located at IFC Mall.
There’s an assortment of products for both men and women including wallets, scarves, luggage, handbags, shoes and ready-to-wear. The ready-to-wear is a definite standout with some beautiful separates and dresses ranging from box pleat midi-skirts and button up sleeveless blouses to retro inspired dresses. My favourite colourway is definitely the black (yes I am a true fashionista) which looks perfect on more casual accessories such as the backpack and skater slip-ons.
The print covers most items but there are also a series of Hong Kong exclusives including the classic bamboo bag in solid colours such as red and blue featuring a flora print lining inside for a cool contrast. My top pick from the bunch is the very 21st century hands-free mini bamboo shopper, which is great for women on the go. I am almost sure Grace Kelly would approve!
The Flora Knight Pop-Up Store is at Podium 2, IFC Mall, Central, Hong Kong. www.gucci.com.