The Vine

GRANA: Conscious Basics With Style

Grana, Basics, Wardrobe Essentials, Style, Fashion, Hong Kong, China, Online, Socially Conscious Fashion, Tees, T-Shirts

Socially conscious fashion labels have been a hot topic in the industry for the past few years as we have seen the rise of brands like Toms and Warby Parker which give back to the community while producing high quality goods at affordable prices.

The latest to join the group is Grana, which interestingly, is based in Hong Kong. Founded by Australian entrepreneur Luka Grana, the idea was to create affordable wardrobe essentials made using the best fabrics available be it silk from China, cotton from Peru or denim from Japan. To keep prices pragmatic, Grana has cut out the middleman completely and sells its wares exclusively through their online boutique and pop-up spaces.

Grana, Basics, Wardrobe Essentials, Style, Fashion, Hong Kong, China, Online, Socially Conscious Fashion, Tees, T-Shirts

The brand started out with Tees (HK$94 each) for both men and women which may not sound ground breaking –until you wear them. Available in crew, V- and scoop neck styles, each shirt is made from Peruvian cotton which not only makes them comfortable but durable (they don’t loose their shape like some other T-shirt brands out there.  There are countless of colours available because it’s only inevitable that you will buy more than one!

Grana, Basics, Wardrobe Essentials, Style, Fashion, Hong Kong, China, Online, Socially Conscious Fashion, Tees, T-Shirts

Since it launched in November, Grana has grown leaps and bounds. They have brought on a creative director, Anthony Hill, to add a subtle fashion twist to its designs while adding more products to their portfolio. Latest additions include styles you will keep forever such as polo shirts, silk tanks and shirts (HK$202-HK$350), as well as denim (HK$303). Coming soon are Mongolian cashmere sweaters and Irish linen shirts, which are perfect for the summer.

Because Grana is all about the consumer, shopping on their website is super easy. They even have a special software that allows customers to see how much space is left in their box so as to maximize space and save on shipping costs.

Who says style has to come at a price?

Grana, Basics, Wardrobe Essentials, Style, Fashion, Hong Kong, China, Online, Socially Conscious Fashion, Tees, T-Shirts

Visit the Grana pop up shop until February 22 2015 at G/F, 6 Po Yan Street, Sheung Wan, Hong Kong; www.grana.com

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