Who says Hong Kong is all about mega malls? New hot spots like On Lan and Sai Street have allowed the emergence of more independent, curated boutiques intent on showcasing new talent while offering shoppers a more individual experience.
The latest to add to the list is the freshly opened lifestyle concept store, Chateau Zoobeetle. The phrase “concept store” is often abused in this city, but Chateau Zoobeetle ticks all the right boxes as it covers various lifestyle segments, from fashion and accessories to food, wine and music. The fact that it was founded by three Parisians only adds to its cool factor.
The two-storey 1,400 sq ft boutique looks the part, with its clean modern interiors featuring plenty of art, photography and vintage furniture sourced by the owners. Merchandise ranges from ready-to-wear and accessory brands for men and women, to children’s wear, gifts and books. Most of the labels on offer will change from season to season with many names still under the fashion radar, including Amish Boyish and Gas (women’s ready-to-wear); Apologie (shoes), Cuisse de Grenouille (men’s ready-to-wear); Pure Altitude (cosmetics); and Mr Boho (sunglasses).
With any boutique, personal touches go a long way and in this case, all three owners have incorporated their personal passions into the store. Sisters Elsa Lepeu and Johanna El Iman have developed an in-house leather goods collection, Zoobeetle Paris, featuring elegant and functional travel essentials including luggage tags, pouches, wallets and bags.
Meanwhile, their partner, ex-record exec Junior Parado, oversees a small yet extensive music section which covers several genres from electro to indie rock. It also offers rare albums and vinyls from renowned French record labels.
To round off the shopping experience is a quaint bar stocked full of French wines and a cafe with goodies like macaroons.
Parisians really do do it best
Chateau Zoobeetle is at 38 Sai Street, Sheung Wan, www.zoobeetle.com
A version of this article first appeared in 48 Hours magazine.