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Creative Class: Machine A & Joyce Collaborate to Promote Young Talents

Machine A, Joyce, Fashion, Collaboration, Talents, Designers, Graduates, Collection, Hong Kong, London, Style, Trends

Joyce/Machine A pop up store in Pacific Place, Hong Kong

We all know that the future of fashion lies in the hands of the next generation so it’s exciting when two renowned retailers decide to collaborate on a project that is all about nurturing the industry’s new wave of talents.

Style Exchange, which launches this week, is the brainchild of two retailers that hail from opposite sides of the world – Joyce in Hong Kong and Machine A which is based in London. Each boutique has selected four up and coming designers from their respective parts of the world to create capsule collections that will be available exclusively at Joyce Hong Kong and Machine A London.

Machine A, Joyce, Fashion, Collaboration, Talents, Designers, Graduates, Collection, Hong Kong, London, Style, Trends

Digital prints by Kay Kwok and fused shirting by Kiko Kostadinov

The results are a range of innovative and fun collections that prove that fashion is still about creativity and experimentation. Among the four Chinese designers enlisted is Xiao Li, a finalist for the LVMH fashion prize, who specialises in knitwear. Her sculptural silhouettes are constructed from fabrics like silicone for a cool, futuristic look.

Men meanwhile should check out the collection of Brit designer Chris O Carroll which is inspired by urban streetwear (think Berlin’s club scene circa 1970s) and includes shirts and outerwear covered in appliqué patches of band merchandise graphics. Fellow Brit Adam Marc James has imagined the wardrobe of a modern British eccentric which combines military details and camouflage patterns with hand block printed silks and cottons. Hong Kong based Kay Kwok has experimented with cool digital prints.

The collections are now available at a dedicated pop-up store at Pacific Place Hong Kong, Machine A in London and online at SHOWstudio.

www.joyce.com; www.machine-a.com; shop.showstudio.com.

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