D'Lust

Local Encounters: Sau

Local Encounters, Sau, Clothing, Fashion, Hong Kong, Cheryl Leung, Style, Trends, Autumn/Winter 2015, Designers, China

Highlights from autumn/winter 2015 include the Isla shirt (far left)

Four years ago Hong Kong seemed stuck in a rut when it came to local fashion talent, but now there’s no shortage of hip brands intent on putting the city back on the style map.

One of our latest discoveries is Sau, which was founded by former Lane Crawford executive Cheryl Leung. Rather than focus on the luxury market, Cheryl has honed in on a growing segment in the industry that’s priced higher than fast fashion, but still more affordable than contemporary brands. The result is a line of affordable yet luxurious everyday staples  – think separates along with workwear and eveningwear.

“I design for women who are entering, or in their adult years, who want their clothing to show their grace and femininity, but also have an element of sexiness and boldness that shows off their confidence,” says Cheryl who also says the brand’s style is classic with a youthful and trendy edge.

Local Encounters, Sau, Clothing, Fashion, Hong Kong, Cheryl Leung, Style, Trends, Autumn/Winter 2015, Designers, China

Sara dress (left) and Olivia gown (right)

While the first collection was inspired by 1950s romance, autumn/winter 2015 is definitely more city appropriate with urban meets glam staples for work and play be it a modern suit complete with cropped trousers, silk tanks, strapless dress or jumpsuit.

Highlights include the Isla shirt, a modern take on the classic white shirt, which comes with an East-meets-West silhouette featuring a mandarin collar and structured peplum. More fashion forward is the Alexandria crop top and flared Sharon skirt in black. While there are plenty of neutrals, she’s also thrown in some colours and prints (florals and bamboo – there’s the East-meets-West touch again).

The eveningwear meanwhile is elegant with a hint of sexiness as seen in styles like the red Sara gown, featuring a see through lace skirt and the Olivia dress which is covered in a graphic black and white bamboo print.

We hope to update you with more local designers soon – watch this space!

SAU is available at Shop H307, Block B, PMQ, 35 Aberdeen Street, Central, Hong Kong or online at www.sauclothing.com and  www.revolveclothing.com.

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