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The New Face of Gucci: Autumn/Winter Advertising Campaign and Pop Up Space

Gucci, Autumn/Winter 2015, Advertising Campaign,  Pop Up Space, Collection, Fashion, Style, Alessandro Michele, Hong Kong, The Landmark

These days it takes more than just a famous designer to make a fashion brand successful (case in point, Alexander Wang’s recently ended tenure at Balenciaga). In the case of Gucci, tides have turned in a positive way thanks to new creative director Alessandro Michele, who has finally brought some buzz back to the Italian brand.

First of all, they recently released a new advertising campaign shot by Glen Luchford (who also did pre-fall), which looks more like a fashion magazine editorial as unknown models pose on subway station platforms, on the street or even in the bedroom.

Gucci, Autumn/Winter 2015, Advertising Campaign,  Pop Up Space, Collection, Fashion, Style, Alessandro Michele, Hong Kong, The Landmark

Then you have the autumn/winter 2015 colelction which has landed at an exclusive pop at the Gucci store in the Landmark. Although it was designed in just five days, it makes a statement when it was first shown on the catwalk thanks to its androgynous styles. It also embodies his new cision for the house to a T. It’s part romantic, part boho and part urban, while still retaining a youthful, modern vibe. Finally Gucci seems desirable once again.

Back to the collection! There are plenty of 1970s style ruffled silk shirts for men as well as women, while guys can also choose from beaded lace tops which are layered with a jumper on top. Highlights from the women’s collection include glittery tulle dresses, jackets with an embellished swallow across the back and geometric print separates. Many of the men’s tailored pieces including tipped suits and trousers feature iron marks for that worn in look.  The accessories are also super cool with plenty of vintage inspired rings and astrakhan sandals for girls and beanies and berets for the guys. There are also six items exclusive to the store including the must-have Dionysus bag covered in Gucci’s logo and a handpainted geranium print.

Gucci, Autumn/Winter 2015, Advertising Campaign,  Pop Up Space, Collection, Fashion, Style, Alessandro Michele, Hong Kong, The Landmark

Gucci, Autumn/Winter 2015, Advertising Campaign,  Pop Up Space, Collection, Fashion, Style, Alessandro Michele, Hong Kong, The Landmark

Gucci is at The Landmark, Central, Hong Kong, www.gucci.com

One Response to The New Face of Gucci: Autumn/Winter Advertising Campaign and Pop Up Space

  1. Sam says:

    Didn’t LV do flowers on their bags, like 20 years ago? The Dionysus bag is a weak echo of the much better versions with cherry blossom by Murakami for LV in 1996. As with all post-modern design the bag represents the triumph of style over substance – it’s slick, over produced and named in the most superficial way imaginable. Maybe Gucci are unaware that in Homer’s Iliad Dionysus is the one who drives King Lycurgus insane and had him slice his own son into pieces with an axe in the belief that he was a patch of ivy. An oracle then claimed that the land would stay dry and barren as long as Lycurgus was alive. His people had him drawn and quartered. Following the death of the king, Dionysus lifted the curse. For this deplorable lack of imagination and taste, Gucci may not be so lucky.

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