This summer we are advocating easy, breezy dressing (how else can you survive the humidity?) and Paper London fits the bill. Founded by Central Saint Martin’s graduate, Kelly Townsend, the brand dictates efforless yet polished dressing with plenty of easy-to-wear shapes that still make a statement. The line is also affordable (it’s positioned as “contemporary”) making it even more covetable.
Every season Townsend takes inspiration from modern architecture and artists so vibrant colours, bold structural shapes and contrasting fabrics connect each collection. This spring she looked to the French Riviera – colours include orange, blue and melon – while the silhouette references the 1940s although she has added her own 21st century spin. Staples include modern culottes, one shoulder bandeau tops, cropped trousers and origami or patchwork skirts made from silk or covered in classic Breton stripes in fun colours.
Our favourites include the blue off-the-shoulder maxi dress with its gathered elbow length sleeves. The bandeau tops are fastened to one shoulder and are a cool alternative to the ubiqitous cropped top while trapeze style dresses are covered in orange stripes for a playful look.
Paper London is available at www.net-a-porter.com