Up until a few years ago Lululemon pretty much had the monopoly on fashionable gymwear. Now everyone has jumped on the athleisurewear bandwagon from designer houses and emerging designers to fast fashion chains.
This month Hong Kong has finally caught on with a slew of new launches worth checking out. First up is Lane Crawford’s Fit Room, a year long programme that focuses on athleisurewear for men and women. A total of 70 brands and collections are available in Fit Rooms across all Lane Crawford stores as well as online, ranging from leisurewear (James Perse) to fitness labels (Adidas, Lucas Hugh and Monreal London). Also expect lifestyle accessories by Beats by Dr. Dre, Fitbit, Technogym and Vitamix and beauty essentials including supplements.
In the fast fashion world, both Zara and TopShop have launched new sportswear lines. Topshop made the biggest headlines by partnering with Beyonce to launch a standalone label called Ivy Park, available both in store and at select retailers worldwide. While the line isn’t exactly high fashion, it features over 200 essentials across dance and fitness categories such as hoodies, bras, leggings (which come in three different rises) and shorts. Each piece comes with a fashionable detail – hoodies are made from funky black mesh while cropped tops are emblazoned with the Ivy Park logo.
Zara Sport meanwhile, is more in keeping with brand’s trendy aesthetic and features mix-and-match staples, monochrome basics and even swimwear. The luxe loungewear collection, however, is our favourite and includes chic staples such as black trousers with a sporty white stripe running up the legs and sweatshirts that tie in the front (who needs a zipper?) The accessories are also worth checking out and include gloves for lifting weights, pool slides and duffel bags.
Last but not least we have to mention the Zarie Slimming leggings, which were dreamt up by local designer Stephanie Poon. These leggings not only look good but promise to tone your body at the same time! They are infused with natural active ingredients including caffeine, retinol, fatty aides, aloe vera and Vitamin E which promise to reduce cellulite and improve firmness. You can order them online here.