When it comes to Cruise shows these days, the more pomp and circumstance the better. Gucci scored a major coup yesterday when it showed its latest Cruise 2017 collection in the cloisters of the beautiful yet imposing Westminster Abbey (it was the first time this iconic London landmark opened its doors to a fashion label).
Since creative director Alessandro Michele joined the brand last January he has restored Gucci to its former glory and then some. There is not a fashion editor out there that hasn’t fallen for his maximalist take on geek chic (glitter sunglasses and fur lined loafers included) and the latest Cruise collection is no exception.
Turns out that Michele is quite the anglophile – he previously lived in London and is fascinated by the British culture. As such the entire occasion paid tribute to Britishness in all its glory from the solemn soundtrack, which was an angelic version of the ballad Scarborough Fair to the models that walked the hallways including Erin O’Connor and Jacquetta Wheeler.
The clothes themselves are not for the fainthearted as Michele took his maximalist aesthetic one step further and added a hefty dose of British excess and eccentricity. Colours were bright, the sequins were piled on and the embroideries were lavish.
Many of the 96 looks featured a British twist (some models wore headscarves a la Queen Elizabeth II or public schoolboy hats). Bags were embroidered with traditional English blooms while classic tartan was reworked into a pleated skirt or draped evening dress. Victorian style ruffles covered lace shirts. Patterns and textures clashed. Outerwear included quilted jackets and a classic trench embroidered with a tiger head across the back (there were embroidered cats and dogs, too).
There was a hint of 1980s punk in the bleached jeans and union jacket sweatshirt that will no doubt be the collection’s most photographed look. The tongue-in-cheek logo tees, GG belts and embroidered hoodies are also set to be favourites with celebrities such as rapper A$AP who also attended the show.
Less is definitely not more!