Fed up of Lululemon? Then check out Caelum Greene on Hollywood Road, which is billed as the city’s first dedicated athleisure and fashion boutique.
Opened earlier this summer, the 1,700 square foot space is unique in that it carries over 50 women’s brands that combine the worlds of fashion and wellness . To prove it, it’s not just the clothes that are au naturale. The store was designed with to be eco-friendly – they’ve used non-toxic paint for the walls and there is plenty of greenery including an indoor “greenhouse,” vertical garden and outdoor zen garden decorated with fairy lights.
If this doesn’t excite you, then the sheer amount of product will. Curated by the store’s owner, former fashion retail executive Charlotte Tsuei, the majority of brands fit within the athleisure category, and are exclusive or new to the region including Kooples Sport which is part of the same group as the High Street French brand; the understated yet elegant Olympia and Alo lines from the US; and eco friendly label Daquini, which is made from Italian and French fabrics. While some are more performance based, others have a strong fashion look such as Monreal London and Koral.
We’re also loving the beauty section which features hard-to-find brands, many of which are chemical free and vegan including Eir NYC, Green & Spring from Ireland, Ella Milla non-toxic nailpolish and Hong Kong based skincare Pure Earth. There’s also a swimwear and intimates area featuring a brand called Skin which offers loungewear made from super soft 100 per cent organic cotton.
Activewear by Body Language
Interestingly the store is also the first official Etsy wholesaler in HK, so expect crafty finds such as handcrafted stationary and candles from the site’s best sellers.
Caelum Greene is at 90-92 Hollywood Rd, Central, tel: 2548 1827, www.caelumgreene.com