The Vine

Four Online Fashion Startups in Hong Kong You Need To Know

Fashion, Startups, Hong Kong, Technology, Style, Trends, Find Love Buy, The Hula, UNCVR, MissBish

In the past year, a growing group of young and creative entrepreneurs in Hong Kong have established a series of online startups that cater to the fashion-conscious consumer. From a men’s subscription box service to a shoppable magazine, here’s our pick of four of Hong Kong’s most stylish and innovative startups.

Find Love Buy

If you love Netaporter’s online magazine The Edit, then be sure to check out Find Love Buy. Founded by two seasoned editors Tamsin Bradshaw and Gemma Soames (formerly of The Times in London), this shoppable magazine cum website is filled with fun yet informative articles that cover everything from fashion trends to stylish homewares, all of which is immediately shoppable. Both Bradshaw and Soames have a great eye and knack for knowing what’s hot before it hits the masses so be sure to check it out weekly!

Fashion, Startups, Hong Kong, Technology, Style, Trends, Find Love Buy, The Hula, UNCVR, MissBish


MissBish’s mission is au currant seeing that girl power and feminism are topics that are dominating headlines. This online site brings together and celebrates a community of powerful women through a range of inspiring editorial, including the latest in news, lifestyle, food, music and wellness trends. The fun doesn’t stop there, as they also host events and workshops offline to bring the community together. Global in outlook, you can read about anything and everything from LA’s most powerful women in PR to the latest trends on social media.

Fashion, Startups, Hong Kong, Technology, Style, Trends, Find Love Buy, The Hula, UNCVR, MissBish

The Hula

Need to offload those extra pairs of shoes you bought at a sample sale? Then check out The Hula, an online consignment store selling pre-loved designer goods, founded by fashion industry vet Sarah Fung. Fung has an incredible rolodex which she has tapped into to source a great edit of clothing and accessories (many of which are brand new).  Selling your stuff is made even easier thanks to a butler service which covers all aspects from photographing and collecting items to pricing and communicating with the buyer until an item is sold. And although Hula takes a commission from each sale, they pledge to donate a five per cent minimum of net profits to various charity partners so you can shop with a conscience.


The subscription box trend reached new heights with the launch of UNCVR, Hong Kong’s first fashion subscription service for men. Customers can select two to three items from a range of wardrobe basics (all designed by the UNCVR team) which are then delivered to you each month. The clothes are urban, modern and above all, versatile, with styles including tops, bottoms and bomber jackets. Shipping and returns are free in Hong Kong and the service costs only HK$480 per month. It’s perfect for guys who hate to shop but that still want to look stylish.

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