When you think of Ferragamo shoes, the brand’s iconic Vara style immediately comes to mind. While it’s been a best-seller for the house for years, it errs on the more conservative side. That however is set to change at the hands of new design director of women’s footwear, Paul Andrew. His first collection for the house (Pre-Fall 2017) has just landed in stores and it signals a new era for the brand that we’re excited about.
An Englishman based in New York, Paul is a welcome breath of fresh air for the storied house. Intent on bringing Ferragamo’s legacy of innovation to a new generation, the collection, which is dubbed high tech meets high craft, features archive silhouettes which he’s updated with a contemporary twist. A stickler for comfort, he’s reconfigured every single style so that each last and heel is built from scratch while every pair comes with memory foam padding that he says is like walking on air.
We are loving new styles like the gravity defying “F” wedge which is covered in handmade silk velvet from Naples (velvet is very au current in footwear these days). The brand’s iconic Gancio metal motif appears in the laser cut upper of a sexy sandal finished with a gold block “flower” heel while a pair of boots comes in a technical fly knit fabric (it happens to be inspired by a sock shoe Salvatore created after seeing a Geisha on a trip to Kyoto).
High-tech touches are everywhere – heels have a similar finishing to matte paint used on sports cars, while sneakers – a Ferragamo first – feature soles injected with air so they are super lightweight. Another statement style is made from a silk lurex yarn that’s been pulled apart to create what Andrew calls “couture tinsel.”
As for the beloved Vara? He’s replaced the grosgrain bow with more technical nylon webbing and frayed the edging. Chances are it’ll be a best-seller too.