The Vine

Shop Alert: EDIT is Back!


EDIT’s latest collection

We are huge fans of independent fashion boutiques, so we were sad when local favourite EDIT shuttered their original Hollywood Road location. We just got news that the store is back with new digs and a new concept called EDIT/EDITECTURE.

The 3,000 square foot space is more lifestyle-based and features an office, shop and showroom. Customers can also lounge around and take advantage of a fully stocked library, while there are plans to host movies and design shows. Of course, the real draw is EDIT’s in-house brand, which has been a winner with street style stars since it launched in 2015.

Shop Alert, EDIT, Fashion, Hong Kong, Shopping, Style, Trends
The new space in Wong Chuk hang

Known for its wardrobe essentials with a fun, contemporary twist, the latest collection is all about oversized asymmetrical silhouettes and billowing shapes. Perfect for the party season,  everything can be mixed and matched easily to create a look that is feminine with a fashionable edge.  Our favourites include the kimono sleeve denim jacket, ruffled and balloon-shaped dresses and asymmetric peplum skirts. The colour palette is mostly neutral although pops of colour add a playful touch.

Fans can also check out EDIT’s iconic slogan T-shirts, cashmere scarves and sweaters, which can be personalised for the holiday season.

Shop Alert, EDIT, Fashion, Hong Kong, Shopping, Style, Trends
EDIT’s latest collection

EDIT is at 10A, Shui Ki Industrial Building, 18 Wong Chuk Hang Road, Wong Chuk Hang, Hong Kong, tel: +852 2549 4999; www.edit-thebrand.com

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