After successful runs in cities like Seoul and London, Chanel’s Mademoiselle Privé finally opens its doors to the public today.
Staged at local creative hub PMQ, the exhibition provides a glimpse into the history and vision of the fashion house, and its three iconic creations: Haute Couture, perfume and jewellery (namely the 1932 collection created by Coco herself). Chanel has cleverly adapted the exhibition to the space, so guests enter via PMQ’s spacious courtyard by walking through a replica of Chanel’s famed façade at rue Cambon in Paris (a lit-up silhouette of Mademoiselle Chanel greets you at the door).
Once past the façade, guests are lead through an “urban” garden which features two specially commissioned art works by local artists. Each one is inspired by Chanel’s iconic codes and includes a video installation by Another Mountain Man and a light installation featuring camellias by SK Lam.
After walking through the courtyard guests are led inside where they uncover the iconic number 5 fragrance in a setting that suggests an old perfume laboratory (guests can smell all of the five essential oil ingredients that make up the scent).
A flight of stairs leads you to the second floor where you are transported to the ateliers of Chanel Haute Couture. A series of tableaus reveal the foundation of the design process, highlighting fabrics, cuts and other details such as beading and embroideries (our favourite is the gallery dedicated to the classic little black dress).
The world of jewellery comes next, and guests can view re-editions of the famous 1932 collection, including the Comète necklace which is housed in a life-sized bird cage (remember those Vanessa Paradis Chanel ads?) The exhibition ends with a screening of a short movie by Karl Lagerfeld, which pays homage to Coco.
For those visiting the exhibition, be sure to download a specially designed app, which will act as your guide while navigating the space (paper pamphlets are a thing of the past!) Chanel has also arranged a series of complimentary workshops so guests can get a glimpse into the inner workings of the Parisian ateliers that are behind its creations, including feather and fabric flower specialist Lemarié and embroiderers Lesage.
Mademoiselle Privé is open from today until February 10, 2018 at PMQ, No.35 Aberdeen Street, Central, Hong Kong (free admission, although booking is required); http://mademoiselleprive.chanel.com.