The Vine

Skandiastyle: Nordic Fashion Lands in Hong Kong


Styles from Baum und Pferdgarten (left) and Dagmar (right)

Getting our fix of Scandinavian fashion just got easier with opening of the Skandiastyle pop-up store in Causeway Bay.

Skandiastyle is actually an e-commerce platform carrying lifestyle and fashion brands from Denmark, Norway, Sweden, Finland and Iceland. The pop-up space is its bricks and mortar extension, and gives shoppers the chance to discover their cool range of brands in person (seeing as many of these names are under-the-radar, you may want to check them out in person first). The space itself has that sleek and minimalist Nordic feel, and customers can browse the racks or take a seat while leafing through popular independent fashion magazines like Dansk.

Currently there are 30 brands on show covering men’s and women’s wear, accessories, interior and homewares. Highlights include edgy street style essentials from Swedish brands Whyred, Filippa K., and Designers Remix; innovative knitwear from Dagmar; and understated bags from Oh! By Kopenhagen Fur. Our favourites include HOPE which is known for its cool unisex style and recent Elle magazine Designer of the Year Baum und Pferdgarten, which is known for its playful prints and cool fabrics (we think of it as a Danish Miu Miu).

Aside from fashion there also lifestyle products by Arne Jacobsen, Design House Stockholm and Rosendahl (look out for the wave-shaped magazine holders by AYTM).


Inside Skandiastyle

Skandistyle is at 5/F, Times Square, Causeway Bay, Hong Kong; www.skandiastyle.com.

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