I arrived in Beijing yesterday for Burberry’s China event, which will be held tonight at Beijing Television Centre. Slated as the “brand’s most innovative event to date,” it’s important on many levels.
First and foremost, it’s the first big event the brand has hosted in China since it took back direct control of its mainland operations in June last year. This in itself is testament to the the importance of the Chinese market – Burberry currently has 57 stores in China with plans… [......]
Divia Harilela is the former fashion editor of Hong Kong’s South China Morning Post and a much-quoted, extremely well-dressed authority on the fashion and luxury worlds in Asia. She founded her fashion website, The D’Vine, in April 2011. Read more