The Vine

Fashion hearts Japan

Loewe Cherry Blossom collection (left), Circle of Hope pendant by Liana S (right)

Following Japan’s recent earthquake and tsunami, a host of brands have shown their support and solidarity by designing a range of cool products with proceeds going to those in need.

One of my favourites includes the chic Circle of Hope pendant by local jeweller Liana S that features a circular pendant roughly the size of HK$10 coin, made from synethtic rubies set in sterling silver. At HK$800 each, 100 per cent of the net profits will be donated to the Oxfam Emergency Japan Relief Fund. The deadline for orders is Friday 22nd April and expect two weeks delivery time. Interested parties can email

Another interesting item comes courtesy of one of my favourite photographers, John Paul Pietrus. Based in London, I worked with JP when I was fashion editor at SCMP and since then he has shot editorial for magazines such as Numero, Vogue and L’Officiel. He’s teamed up with Japanese supermodel Tao Okamoto to sell limited edition co-signed archival prints from one of their shoots from Numéro China last year. A limited edition print run of 100 photographs is available with proceeds going to the Red Cross Japan Tsunami appeal. It’s a great chance to own an incredible piece of fashion photography while helping a greater cause. You can buy the prints directly at

In New York, designer du jour Olivier Theyksens has designed a special collection for Theyskens Theory that will go on sale online at hip boutique Colette. There are four styles including a black and blue dress, silk print top, tank top and cotton tee. All of the profits will be donated to the Japanese Red Cross Society.

Japan is also the main theme behind Loewe’s latest bag collection. Although not designed specifically to benefit Japan, designer Stuart Vevers was inspired by the country’s cherry blossoms resulting in a line of five styles (three bags including the iconic Amazona, a wallet and charm) featuring leather blossom appliques made using an updated archival floral cutting tool. Loewe has added a section to their website where visitors can send messages of support to survivors of the earthquake and donate funds to the Red Cross. The brand is also donating a percentage of its sales from the Made to Order Collection 2011.

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