London Cool

Left to right: Mickey dress, Archie dress and Tyrone dress with the Jacky print.

Even though Zoe Jordan, the designer behind hip British label Irwin & Jordan has recently relocated to Hong Kong, her designs exude an understated British cool that I love. Throw in some old world English charm, fab tailoring and the right amount of feminine details, and you have a brand worthy of London it girls Alexa Chung and Alice Dellal. I’m not the only one who thinks so – she recently won the Elle/British Fashion Council Talent Launch Pad Award.

The spring/summer collection is a mixture of feminine and tailored pieces that you could easily pinch from your boyfriend’s closet. There are plenty of structured jackets, some in Herringbone, others in a hunting style silhouette with leather shoulders for a cool look. Vests come with lace backs. There are also some body con pieces including sexy lace dresses. I am loving the ease of the jersey Archie dress which features a contrasting silk panel on the front. The Mickey dress can be worn three ways – open as a sleeveless jacket, zipped up or buttoned for a draped look.  

Also lending his talents to the collection is Central Saint Martin’s graduate and illustrator Jacky Tsai, who originally designed the floral skull motif for Alexander McQueen. His dreamy watercolour illustrations can be found on a couple of pieces including the romantic yet edgy Tyrone dress.

I’m sold.

Selected pieces are available at Sonjia (2 Sun Street, Wanchai, Hong Kong, tel: 2529 6223) and Forest Bird (39 Staunton Street, Soho, Hong Kong, tel: 2810 1166). Visit www.irwinandjordan.com for more info.

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