The Vine

Asian celebrities turn designers

Jennifer bangle (HK$23,500), earrings (HK$19,500) and ring (HK$17,500) designed by actress Jennifer Tse for Jan Logan.

Celebrities becoming fashion designers is not a new trend in the West, but it’s starting to gain momentum here in Asia and particularly Hong Kong and China. And why not? While many names have crashed and burned across the pond (Sarah Jessica Parker and Bitten ring a bell?), there are just as many success stories.  Mary Kate and Ashley Olsen’s fashion businesses reported US$1billion in sales, while Jessica Simpson is set to rake in a similar amount by next year. Gwen Stefani has successfully made the jump from Harajuku girl to fashion icon, while Victoria Beckham’s dresses fly off the racks despite the US$4,000 and up price tag (I don’t care if she or Roland Mouret designs them, they are gorgeous!) Also hoping to cash in are supermodel Karen Elson, who will be collaborating with footwear label Nine West and actress Katie Holmes with her Holmes & Yang label, which is thankfully a tad more sophisticated than her wardrobe in Dawson’s Creek.

But back to home turf. Recently Hilary Tsui teamed up with local footwear brand Staccato although it’s not the first time the actress cum style icon has done this sort of thing (she also operates fashion mecca Liger in Causeway Bay).  Edison Chen recently held a press conference announcing his return to fashion with a  series of T-shirts (no nude photos please!) he is designing with Jay Chou under Chen’s label Clot. Singer and actress Miriam Yeung designed a range of shoes for US label Jeffrey Campbell (available at i.t), which features purple suede wedges decorated with bows and some vertiginous platforms.

While the jury is still out on whether these items will sell, the collaboration I am liking the most so far is actress Jennifer Tse’s line for Australian jeweller Jan Logan. While the brand may be known for its more conservative designs featuring South Sea pearls, Tse’s collection is modern and contemporary and includes sleek pieces in black and white diamonds on teardrop shaped pendants, earrings, ring and a bangle. Very sophisticated!

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