Label to Love: Carven

french contemporary fashion, carven opens in hong kong

Carven Spring/Summer 2012 collection

The secret is out.

Carven may not be a name you recognise but you soon will. The French fashion house was actually founded by designer Carmen de Tommaso in 1945 and was at the height of its fame during the 1950s. In the 1980s it disappeared off into obscurity, before it was relaunched three years ago under ex-Givenchy alum, designer Guillaume Henry. Overnight it became a must-have among fashion editors thanks to its chic, understated separates and playful French sensibility.

Things are only set to get better now that the brand has opened its first boutique in Asia and outside of Paris, at the Landmark in Hong Kong. The 1,300 square foot space stocks ready-to-wear and accessories for women, as well as a small selection of men’s wear.

french contemporary fashion, carven opens in hong kong

The new boutique in Hong Kong (above)

So what is it about Carven that I love? The style is quintessentially Parisian – think chic cocktail dresses, voluminous blouses, high waisted shorts, cropped trousers – all with couture details such as peplums and controlled volumes, executed in a fun, playful way. While the fabrics are super luxe, the price point is affordable and comparable with other contemporary brands like Diane Von Furstenberg.  

I visited the store last night and fell in love with the spring collection with its bold colour palette of neon yellow and coral and stunning illustrated prints. Visit it soon because the secret will be out when Henry visits Hong Kong at the end of March!

Carven, Shop 213B, The Landmark, Central, Hong Kong, tel: +852 2801 4051, www.carven.fr

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