Designer To Know: Waldmann

hong kong, designer, fashion, elizabeth waldmann

Waldmann’s autumn/winter collection includes standout pieces such as (from left to right) the Migration sleeveless jacket, Honai leather top, Contrast gown and Raw Sequin skirt (above)

There’s something in the air. In the past few months Hong Kong has become a launchpad for a group of exciting designers who are redefining the city’s status as a fashion capital. Many of them are implants who are setting roots here and launching edgy designer lines that could easily rival their counterparts in New York and London. 

The latest to add to the list is Waldmann which will be launching later this week at a private trunk show.  The brand was founded by London College of Fashion graduate and Seattle-native Elizabeth Waldmann. Elizabeth honed her skills with cool designers such as LA-based Jasmin Shokrian before moving to Hong Kong in 2010 and landing a job working with local fashion label Tabla.

It was only late last year that she decided to take the plunge and launch her own fashion collection which embodies her love of fabrics, textures and draping.

This contemporary line really appeals to a wide range of women thanks to its combination of edgy tailoring and feminine yet easy draping (she cites Tilda Swinton has her ultimate muse). Best of all it celebrates understated details that only fashionistas can appreciate such as contrast linings, hand finishings or a strategically placed sexy racerback.

“The collection is detailed and rich, but in clean, more subtle ways. There’s a strong emphasis on fabrics and shape/pattern development, working with both tailoring and draping.

“It’s for women who are individuals; who value the details and quality of what they bring into their lives…a woman who has a strong sense of self and seeks something different, but also has a very modern, real and probably busy life. She is not interested in quick trends or fussy clothing,” says Elizabeth.

The line’s debut collection for autumn is driven by contradictions and dualities. Highlights include stunning pieces such as the Contrast gown which plays with elements of hard and soft through expert draping – couturier Madeline Vionnet is one of her design inspirations – and an edgy silhouette. Leather is another one of her fortes which can be seen in pieces such as the tailored Honai top and Honai blazer which are both directional and wearable. For the girl who likes to make more of a statement there is the wave pattern raw sequin skirt with layered hems.

 hong kong, designer, fashion, elizabeth waldmann

It’s all in the details for Waldmann (above)

For now Elizabeth plans on keeping the line small, although she will be launching it in London officially this autumn. That being said, she will continue to base operations out of Hong Kong thanks to its thriving entrepreneurial spirit.   

“The people I’ve worked with in Hong Kong, all successful female entrepreneurs in fashion, have taught me to also examine and nurture the business and marketing sides, further instilling that lets-make-it-happen Hong Kong attitude,” she says.

To pre-order or check out the collection visit the Waldmann Trunk Show this Thursday 10th May at No.66 Po Hing Fong, Sheung Wan from 4pm to 10pm. For more information visit www.waldmann.co or email: studio@waldmann.co

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