We are always on the lookout for under the radar fashion labels which is why we were drawn to Hungarian brand Nanushka. The brand was founded by Budapest-based Sandra Sandor, whose love for fashion started as a little girl. After graduating from the London College of Fashion in 2004, she skipped working for a big fashion house altogether and headed home to set up her own label Nanushka (the name comes from her childhood moniker).
Most of the designs are effortlessly edgy and modern, with a playful twist on Sandor’s Hungarian heritage. In fact her work reminds us of old school Isabel Marant thanks to its exotic, boho touches and easy-to-wear silhouettes (it would be great for festivals like Coachella!) She uses natural fabrics like cotton, silk and wool, and the cuts never cling to the body making it perfect for someone who is always on the move but wants to look polished and chic.
The spring/summer 2013 collection is inspired by Hungarian folk tales and features must-haves styles such as fringed woven tops and a burgundy jersey dress featuring gold silk panels. We love the custom print which tells the story of a damsel in distress – it appears on items like shorts, playsuits and skinny trousers for a fairytale-meets-the-modern world look. Like all her collections you can definitely pick up a boho vibe – think flowing pleated silk maxi skirts, an earthy colour palette and folksy prints – although everything is styled or executed in a modern way.
Nanushka is available at D-Mop in Hong Kong; Yours in China; Beaker in Korea; and Inhabit in Singapore. www.nanushka.hu
Compiled by Rachel, Yang Jia