Resort wear is a hot topic in men’s wear. While Orlebar Brown is a name that most men know thanks to his must-have shorts, the brand that fashion insiders are taking about now is Danward.
Although it only officially launched this season, Danward is already creating buzz thanks to its modern yet fashion forward swimwear, sandals and other necessities. It’s already been picked up by the likes of Lane Crawford and Mr Porter (where they sold out of stock within a week).
So what does Danward offer that other brands don’t?
“If you look at the swimwear market there’s the active end which isn’t very chic or pretty. Then you have the fashion end with brands like Gucci and Prada who only create one or two styles a season. I knew I wanted to create a product with an urban feel, but also a quality element that a fashion guy would be looking for,” says founder and designer, Dan Ward.
Dan knows a thing or two about fashion. He boasts a 20-year career in the industry which included stints at brands like Dunhill, Hermes, Bally and Calvin Klein. That plus a former life as a competitive swimmer and a love for tropical climates (he grew up on the Japanese beaches of Okinawa), led him to formulate the idea of a resort wear brand that combined fashion and functionality with the best quality.
The result is a line that is clean yet angular, with unexpected fashion twists that make it chic and modern. Offerings for spring/summer 2013 include the understated yet chic sandal (in rubber and leather), plus a complete short and swimwear collection. The nylon bags are undeniably chic yet masculine while his choice of graphic prints for the swimwear are modern and fresh. Quality was paramount, so everything is made in Italy using some of the same manufacturers that he used while at Hermes.
Although the line has a fashion focus, functionality is also key. All the fabrics used are chlorine resistant, water repellent, resist fading and stretching, have inbuilt SPF protection and are light and breathable. To complement this are styles that are for the modern man on-the-go.
“Next season we have a four pocket short that allows [men] to carry an ipad on side, while there is also a zipper pocket on the back and side pockets. These are invisible features that once you wear it, you will appreciate it,” he says.