Demin spring/summer 2013 collection
It’s no secret that Korean fashion is having a moment, especially here in Asia. As with any trend, it all started on the streets, but now we are seeing more designers explore the contemporary and luxury markets. What sets them apart from their Asian counterparts, I think, is their understated yet hip design aesthetic which places emphasis on details, high quality fabrics and of course the fit, which suits the Asian body type to a T.
Here is our pick of Korean brands to own.
Demin’s designer Minyoung Chang is unique in that he combines an Asian fit with a Western design aesthetic (he worked in Milan for 10 years at various fashion houses). The result is a brand that encapsulates a modern minimalism with a focus on architectural lines. The spring/summer 2013 collection for example features a futuristic zip up jacket which is brought to life with patches of different fabrics and sloped shoulders. A floor length long sleeved white gown comes with contrasting black panels on the shoulders and waistline. Its sleek yet edgy making it perfect for fashionistas.
Goen J (above)
Jong Go-woun was brought into the spotlight thanks to Project Runway Korea. A year after graduating from Paris’ Studio Bercot, she was named winner of the popular TV show and launched her own brand which blends delicate fabrics and details with streetwear shapes. Masculine and feminine mix in her latest collection which features lingerie-inspired innerwear worn with more masculine items such as a lace covered biker jacket or trench coat. It’s a fun combination of urbanwear and classic femininity.
Kye’s designer Kathleen Kye sees herself as more than a fashion designer, and likes to reference art and design in her collections. She studied men’s wear at London’s Central St. Martins which is why men’s silhouettes dominate her women’s wear, although she injects them with her own feminine twist. For summer, her tailored blazers come in candy pink while a button up shirt features corset details or lace patterns.
Low Classic (above)
Low Classic is Korea’s version of Cos, so its streamlined and edgy basics attract artsy and creative types. Its founders also have some serious fashion credentials between them and have worked in the industry as buyers, editors and designers. The collections can best be described as luxe basics with a cool twist – so even though the silhouettes are simple they have fashion details such as sheer panels, hi-low skirts and slogan tees, as seen in the spring/summer collection.
Pushbutton is a daring and bold collection that is known for its fun yet edgy designs that are punctuated with plenty of colour. It was founded by designer Park Seung Gun, a fashion school drop out, who later pursued a career as a pop singer. He eventually returned to fashion, creating this whimsical and playful line, which has attracted celebrity fans like Rihanna and Hilary Tsui. Highlights from the spring/summer 2013 collection include colour block strapless dresses decorated with polka dots and a sexy maxi dress with multiple slits. It’s sexy, feminine but always fun.
Compiled by Rachel Yang Jia