Toga’s autumn/winter 2013
I’ve been a fan of Japanese brand Toga for a while. Founded in 1997 by designer Yasuko Furuta, it’s different to other Japanese women’s brands which can often be too girly and playful. Instead Toga’s clothes are tough yet elegant, with a unique mix of vintage influences, couture and Japanese street style. The result is a line of wearable yet modern silhouettes that are taken to the next level through innovative and experimental fabrics.
This DNA is perfectly illustrated in its autumn/winter collection, Modern Impressionism, which is inspired by artists such as Renoir, Monet, Cezanne and Van Gogh. It features contemporary silhouettes like high-collared tops with padded shoulders, flared A-line skirts and masculine draped high-waisted trousers. But what makes it different is how the fabric is treated. Silk is embroidered with ornate patterns that reference vintage wallpapers or printed with impressionist still life paintings. The collection is brought together with a chic palette of green, purple, black and white for a cool look.
While the new collection is now available in stores, Toga has also launched its first vintage pop-up store outside Japan in Hong Kong. Modelled on its sister store in Tokyo, the space features vintage clothes and accessories handpicked by the designer, including two-tone faux fur jackets, glittery sweaters and 1950s style knits.
The Toga Vintage pop-up store is open until September 30 at Joyce, Pacific Place, Hong Kong. www.toga.jp