It’s no secret that the bread and butter for most American fashion brands are their more affordable diffusion lines (just look at Michael Kors). For that reason Asia has become home to more diffusion brand stores rather than mainline collections, which is a shame since American designers have really become masters at perfecting the luxe sportswear look (think luxe classics like cashmere sweaters and tailored trousers).
One of my favourite American brands has always been Calvin Klein so I was super excited to discover their first ever Collection store in Hong Kong. I have been a fan of the brand’s minimalist aetshetic since the 1990s, but it’s women’s creative director Francisco Costa whom I really admire. His use of innovative textures and fabrics really put his work alongside the big guns of Paris and Milan. His spring/summer collection was one of my favourites and quite a deaprture from his usual futuristic style, thanks to details such as exposed seams/extra fabric panels to the patchwork dresses and colourful threads.
Now Hong Kongers can witness his talents in person at the new boutique at Elements in West Kowloon. The 1,000 square foot space follows a new design concept that fits in with the collections with its sleek Italian marble, glass surfaces and modern furniture. In addition to carrying the mainlaine women’s wear and accessories collections, it also stocks the men’s collection by Italo Zucchelli.
Calvin Klein is at Elements, Shop 1060, 1 Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong, tel: +852 2701 1938. www.calvinklein.com