Everyone may be talking about “seasonless dressing” these days, but I have always taken a practical approach to my wardrobe by investing in well made classics with a twist that last beyond a season. This meant I would gravitate more towards luxury brands but that’s changing as more contemporary labels are now offering high quality wardrobe essentials that won’t break the bank.
One my recent discoveries is Raey, which was recently launched by online retailer matchesfashion.com (it’s actually a new and improved version of their previous in-house collection, Freda). This time round they have upped the ante by bringing on board a new creative director, Rachael Proud, who has previously worked at Topshop and Christopher Kane.
Raey, which offers men’s and women’s wear, has a more minimalist aesthetic than Freda and features wardrobe essentials which have been revamped with new fabrications and more contemporary silhouettes. The look is easy and effortless with many of pieces designed to be layered together.
The debut women’s spring/summer 2015 collection is rooted in menswear classics with pared-down staples in a classic palette of white, navy and grey, with highlights of lemon and pink. It’s all about foundation pieces so expect modern essentials like the wide legged white jumpsuit, timeless navy trench coat and lightweight utility dress. There is a definitely a more sporty edge to the collection and there are also more casual offerings like the super soft cashmere tracksuit, tie dye sweatshirt and slouchy unlined blanket coat.
Must-haves for me are definitely the classic textured biker jacket and side split crepe top which matches with anything.
Raey is available exclusively online at www.matchesfashion.com