Frequent travellers to Paris will instantly recognise the name Maison Kitsune, the cool fashion-cum-music brand founded by former Daft Punk creative director Gildas Loaec and architect Masaya Kuroki. Over the years it has become the bastion for chic Parisian style, albeit a more playful, casual version. The fact that they also have a music label and café concept only adds to its allure.
Consdering that Hong Kong has become the hub for all things fashion in Asia, it was only a matter of time before they set up shop here. Last week they finally planted some roots in the city with the Maison Kitsune Pop Up Gallery in Causeway Bay (a proper store will follow in June).
In keeping with the brands roots, the space is decorated with art murals by famed graffiti artist Andre Saraiva and features its collection of men’s and women’s clothing for spring/summer 2015. In addition to more trendy styles such as sporty denim tops and silk bomber jackets, there are also iconic designs from the slogan tees to the polo embellished with their iconic fox logo (it’s all over the streets of Paris, much like Tory Burch’s is in the US).
But what every Hong Konger should own is their Hong Kong capsule collection featuring the word “Hongkongais” on a T-shirt, tote bag and sweatshirt. What better way to pledge your style allegiance to the city?
The Maison Kitsune Pop Up Gallery is open until June 15 2015 at 42 Paterson Street, Causeway Bay, Hong Kong; www.kitsune.fr