These days it takes more than just a famous designer to make a fashion brand successful (case in point, Alexander Wang’s recently ended tenure at Balenciaga). In the case of Gucci, tides have turned in a positive way thanks to new creative director Alessandro Michele, who has finally brought some buzz back to the Italian brand.
First of all, they recently released a new advertising campaign shot by Glen Luchford (who also did pre-fall), which looks more like a fashion magazine editorial as unknown models pose on subway station platforms, on the street or even in the bedroom.
Then you have the autumn/winter 2015 colelction which has landed at an exclusive pop at the Gucci store in the Landmark. Although it was designed in just five days, it makes a statement when it was first shown on the catwalk thanks to its androgynous styles. It also embodies his new cision for the house to a T. It’s part romantic, part boho and part urban, while still retaining a youthful, modern vibe. Finally Gucci seems desirable once again.
Back to the collection! There are plenty of 1970s style ruffled silk shirts for men as well as women, while guys can also choose from beaded lace tops which are layered with a jumper on top. Highlights from the women’s collection include glittery tulle dresses, jackets with an embellished swallow across the back and geometric print separates. Many of the men’s tailored pieces including tipped suits and trousers feature iron marks for that worn in look. The accessories are also super cool with plenty of vintage inspired rings and astrakhan sandals for girls and beanies and berets for the guys. There are also six items exclusive to the store including the must-have Dionysus bag covered in Gucci’s logo and a handpainted geranium print.
Gucci is at The Landmark, Central, Hong Kong, www.gucci.com