Phvlo’s new collection
Sustainability is still a hot topic among many fashion brands, but there are still some segments of the market that haven’t quite embraced it. Activewear was lagging behind but things are changing as several new eco-friendly activewear collections have hit the market.
First up is London based performance label Phvlo, which launched last month exclusively at Lane Crawford. The antithesis of fast fashion, this tightly edited line offers transformable yet stylish designs that are sustainably and mindfully produced using the best performance fabrics available. Highlights include Minotech, a Japanese fabric which is made using a special weaving technique that creates a water resistant fabric (an effect usually achieved by adding toxic chemical coatings) and a 3M Thinsulate featherless fabric as an alternative to traditional goose down.
The Meta jacket by Phvlo (left)
Of course looks matter and Phvlo ticks all the boxes. Highlights include the Meta jacket which comes with a retractable hood and an extra pair of convertible couture sleeves for a bold look. Sweatshirts and leggings have detachable peplums that double as fanny packs, while other pieces can be rolled up into pouches when you’re not using them. And rather than do seasonal collections, Phvlo is spreading the love and will partner with other creatives to design new collections (coming up next is a capsule collection designed by students at Central Saint Martin’s).
H&M’s new sustainable activewear collection
Also joining Phvlo on its eco mission is H&M, who is edging closer towards its goal of becoming 100 per cent sustainable. Their new activewear collection is made from sustainable materials and features a wide range of modern styles including tights, sports bras, hoodies and tops that have a fashionable twist. Of course, fabrics play a key role and have been developed with function in mind while being produced with zero waste (a new knitting technique creates a seamless garment while using less yarn). The colour palette is also earth-friendly and includes greens, black and beige.
Highlights from the new H&M activewear collection